On-page SEO (also known as “on-site SEO”) is the practice of optimizing the content of web pages for search engines and users. On-page SEO practices commonly used include optimizing title tags, content, internal links, and URLs.
This is distinct from off-page SEO, which involves optimizing for signals that occur outside of your website (for example, backlinks).
Why is On-Page SEO Important?
Is traditional on-page SEO still relevant in 2022?
Indeed, according to Google’s own “How Search Works” report:
Even though Google is MUCH smarter than it used to be, they still use old-school technology (like looking for a specific keyword on your page).
Having said that:
On-page SEO is more than just stuffing keywords into your page’s HTML.
To rank your content in 2022, you must also optimize it for:
Search Intent Page Loading Speed Bounce Rate and Dwell Time
Click-through-rate This brings us to Chapter 2…
Optimize Your Content for SEO
Use Your Target Keyword In The First 100 Words
This is an old-school on-page SEO strategy that still works.
Simply use your main keyword once in the first 100-150 words of your article.
For example, in my article optimized for the keyword “email marketing,” I mentioned it right away.
What is the significance of this?
Google gives more weight to terms that appear near the top of your page.
That makes sense. Assume you recently published an article about The Keto Diet. Would it make sense to use the term “keto diet” halfway down the page if your article was truly about The Keto Diet?
This is why you should include your keyword within the first 100 words or so. This is one of those minor details that aids Google in understanding what your page is about.
Wrap Your Blog Post Title in an H1 Tag
The H1 tag functions similarly to a mini title tag.
According to Google, using an H1 tag “helps Google understand the structure of the page.”
The H1 tag is automatically added to your blog post title by most platforms (including WordPress). If that’s the case, you’re good to go.
However, this is not always the case. Check your website’s code to ensure that your title is wrapped in an H1. And that your keyword is contained within the H1 tag.
H2 tags should be used to wrap subheadings.
Include at least one subheading with your target keyword. Add an H2 tag to that subheading.
Will an H2 tag help or hinder your on-page SEO?
Nope. However, it can’t hurt. My own SEO experiments have shown that enclosing your target keyword in an H2 tag can help.
Here’s an example of how to use this strategy (target keyword=”content marketing tools”):
Keyword Frequency is exactly what it sounds like: it is the number of times your keyword appears in your content.
Google may deny that repeating the same keyword helps. However, experienced SEO professionals will tell you that it does work.
Consider the following:
Assume you have a page that Google BELIEVES is about a specific keyword. However, that keyword appears only once on the page.
How certain are they that the page is about that keyword? Not at all.
On the other hand, if the page mentions the keyword ten times, Google may be more confident in the topic of that page.
To be specific:
This is not about keyword stuffing or anything.
It’s simply mentioning your target keyword a few times to show Google that your page is truly about that subject.
One of our posts, for example, ranks in the top three in Google for the keyword “YouTube SEO.”
How many times did you think I said “YouTube SEO” in that 3,200-word post?
So there’s no reason to go overboard here. You’re fine as long as you use your keyword naturally a few times.
Use External (Outbound) Links
External links to related pages assist Google in determining the topic of your page. It also shows Google that your page is a good source of information.
And this isn’t just a hypothesis. Reboot Online conducted an experiment to see if external links improved rankings.
They built ten new websites. Half of the websites linked to authoritative websites (like Oxford University). The other half was devoid of external links.
And websites with external links outperform those without.
Optimize Your URLs for SEO
The structure of your URLs is an underappreciated aspect of on-page SEO.
Yes, Google began using strange URL variations in search results some time ago.
Even so, the terms you use in your URL appear here. Furthermore, URLs in mobile and desktop SERPs are now displayed above the title tag.
So, in my opinion, your URL is now more important than ever.
Following that, here’s how to make SEO-friendly URLs:
- Shorten your URLs.
- Every URL should contain a keyword.
- Seriously. That’s all.
For example, my link-building guide is optimized around the keyword “link-building.” As a result, I included that keyword in my URL.
That isn’t to say your URL should only contain your keyword. It’s perfectly acceptable to include an extra word or two in your URL.
CHAPITRE 3: Improve Title and Description Tags
Put your title tag first.
In my opinion, the most important on-page SEO factor is your title tag.
Because your title tag provides search engines with a high-level overview of what your page is about.
In my experience, the keyword has more weight with search engines if it is near the beginning of the title tag.
Your keyword does not have to appear at the beginning of your title. That isn’t always the best option.
However, the closer your title is to the top of the title tag, the better.
Use Title Tag Modifiers
Modifiers such as “best”, “guide”, “checklist”, “fast”, and “review” can assist you in ranking for long tail versions of your target keyword.
For example, the modifiers “best” and “free” appear in our SEO tools post.
As a result, we can rank for long-tail versions of “seo tools,” such as “best free seo tools.”
You can go even further than this.
In this list of keyword research tools, I added the title tag modifier “for SEO.”
Why? So my page would show up when people used terms like “SEO keyword research tools”. And it worked!
CHAPITRE 4: Creating SEO Content
I don’t just mean duplicate content when I say “unique.”
I’m talking about publishing something that isn’t just a rehash of what’s already out there.
In other words, content that adds something new to the conversation.
That new thing could be:
- A new strategy or tip
- A more comprehensive list of curated resources
- Excellent design and user experience
- New case study Simplified step-by-step procedure
- For example, the featured snippet for the keyword “SEO checklist” is this SEO checklist post.
Do you think I’m ranking because I used my keyword a lot?
That was a big help. However, using keywords isn’t enough for a competitive term like this.
My page is at the top because it is distinct.
Sure, it contains advice and strategies that can be found anywhere:
Publishing something unique is a good place to start.
However, this is insufficient.
(After all, millions of blog posts are published every day.)
So, in order for your content to stand out and be noticed, it must be SUPER valuable.
Here are a few ideas for making your SEO content insanely valuable: