The phrase “content is king,” coined by Bill Gates, still holds true today. He predicted the importance of content and how it would become the new form of broadcasting. He also predicted that anyone could create content and become a publisher. His exact words are as follows:
“However, most companies’ broad opportunities involve providing information or entertainment.” No company is too small to take part.
Even today, however, many businesses struggle to incorporate blogging into their marketing strategy. We’ve compiled a list of 12 SEO benefits of blogging to shed some light on the benefits of blogging.
Blogging can benefit a company in a variety of ways, but it also provides significant SEO benefits. Here’s how it can affect you:
1) Greater visibility
When you create a blog, you can reach a broader range of search queries. For example, if someone searches “Why blogs are good for seo,” the search results will primarily produce blogs like this one.
Blogging works well for getting your website to appear in search results for keywords that your main pages can rank for.
If you don’t blog, you’re missing out on a large number of potential visitors.
Jayson DeMers wrote an article for Forbes a while ago about the impact blogging can have on a website and stated:
“In terms of search engine rankings, I compare blogging to fishing. The more hooks you have in the water, the better your chances of catching a fish. Similarly, as you add more content to your website, more pages from your domain will be indexed by search engines. This increases organic search visibility and website traffic.”
2) It is simpler to rank for specific keywords.
If you want to rank for specific keywords, such as “benefits of blogging,” the best way to do so is to create a blog about that topic. People who search for that keyword are looking for information because they are unsure how blogging can benefit them.
However, blogging has the advantage of attracting people who are looking for information and then converting them into leads by offering unique offers such as a free SEO website audit.
3) Additional Indexed Pages
Search engines prefer credible and trustworthy websites. They want to provide reliable information to website visitors, and one way they can do so is by looking at how many indexed pages a website has.
Having a larger website generally correlates with being a better source of information. However, search engines recognize that this is not always the case, which is why smaller sites can outrank larger ones.
If, on the other hand, your company has a consistent blogging strategy, you can work to index more pages over time.
The screenshot below shows how Home Depot returned 11,700,000 results in Google’s search engine. When compared to Dykes Lumber, a lumber company in the Greater New York City area, Google returned far fewer results.
4) Facilitates the Acquisition of Backlinks
Businesses use a variety of strategies to build backlinks, one of which is to write a better blog on a topic that others have blogged about, and then do link outreach to people who have linked to their content.
FarReach is one of the websites that has already discussed this topic.
One of the link building tactics I can use to get some backlinks is to contact people who have linked to FarReach’s blog.
I discovered that the blog below linked to it by using a backlink tool.
5) Better Internal Linking
Internal linking is designed to help with website navigation, establish hierarchy, and spread link juice. Without blogging, it is much more difficult to implement an effective internal linking strategy.
It will be difficult to link internally when you first begin developing your content strategy. However, you can develop an internal linking strategy that optimizes your website for search over time.
6) New Content
Google values content that is current, relevant, and useful.
By consistently blogging, you can provide search engines with new content on a regular basis.
7) Improved User Experience
User experience is an important aspect of SEO, and it will continue to play a larger role in where your website ranks.
Search engines want to provide users with a one-of-a-kind experience that engages visitors. Companies can do this by blogging and being creative with the content they create. Making an infographic blog is one way to be creative with your blog. These user-friendly blogs should be the focus of your SEO efforts.
8) Helps Build Authority
When you blog, you’re educating potential customers on a specific subject.
You’re establishing yourself as an expert in your field as you continue to blog. Because search engines can see that your content is useful to others, they gain more trust and familiarity with it.
9) More Useful Content on Your Website
Every blog post represents a new opportunity.
It’s an opportunity to bring in new visitors, target specific keywords, and provide content that your audience will enjoy. The more time you spend creating valuable content, the more likely they are to return to your website.
10) You Can Respond to Your Customers’ Inquiries
In business, it is uncommon to have the opportunity to address a potential customer’s concerns and questions before speaking with them. You’re doing exactly that by creating a blog and responding to potential customers’ questions.
This is a good way to increase not only sales but also user engagement statistics.
11) Boost Your Social Media Efforts
When your blogging and social media strategies are in sync, it becomes easier to engage with your followers and build relationships. The more engaged your followers become, the more likely they are to interact with your brand.
12) More Traffic!
Every time you can get more people to visit your website, you’re adding another point of contact with your brand. It raises brand awareness and encourages repeat visitors.
Popular blogs also have a long shelf life, making it easy to attract visitors from organic search for many years.