Search Engine Marketing (SEM).
Meaning of Search Engine Marketing (SEM), in this part of my article on Think with Akinyemi I would be sharing with you the meaning of SEM known as Search Engine Marketing and how it can benefit your business.
According to the school of thought of Climaxbox, Search Engine Marketing is a means or technique of marketing on Search Engines. As you know Google is one of the most popular search engines in the world and a lot of people seek answers by searching on Google. We also have other search engines such as Yahoo, Bing, and duckgoduck.
To show up on Google Search Engine you need to do Search Marketing.
Two types of Search Marketing Techniques
1. Paid Search Marketing: In this technique, you will need to make payment to Google in order to show on Google Search result when keywords related to your business are been typed. Once your marketing budget gets exhausted, then your ads will no longer show on Google Search results.
2. Organic Search Marketing: This is the best because it’s free and all you need is to do Search Engine Optimization (SEO) so your website can show properly on Google Search Engine.
Now that you understand what Search marketing means you can check our other articles to learn about Search Marketing techniques and best practices.
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