What is a dedicated landing page?

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A dedicated landing page can drastically improve any marketing campaigns conversion rate.

I’ve gone as far as to call landing pages the lowest hanging fruit in the pursuit of advertising personalization. Advertising Personalization and Landing Pages: The Next Wave in Digital Marketing

Put simply, landing pages are a standalone web page that a visitor arrives at after clicking on an ad or promotion. It doesn’t replace your website’s homepage, nor is it just another page on your website. Instead, landing pages are tightly focused and created for the sole purpose of convincing a visitor to act (to sign up, buy, download, etc.)

Landing pages are important because they increase your conversion rate in the most optimized way possible. They eliminate distractions and deliver exactly what visitors expect (visitors are clicking on a specific ad to arrive at your landing page, after all). Landing pages do this by incorporating two elements into their design:

  • Message match: When prospects click through an ad, a landing page matches the message of that ad to deliver exactly what was promised in it.
  • Optimized conversion ratio: A landing page’s conversion ratio is 1:1, meaning there is only one call-to-action.

Every promotion needs a landing page! When a conversion is a goal, all paid campaigns must drive visitors to a dedicated landing page. The good thing is that they’re very easy to make. The anatomy looks like this:

  • Navigation-less header, body, footer
  • Alluring headline
  • A compelling call-to-action
  • Skimmable copy
  • Engaging media
  • A condensed form
  • Strong trust indicators

If you’re looking for more insights, our team at Climaxbox can develop Quality landing pages that can increase your conversion rate and show you real-life case studies for conversion-boosting techniques.

Climaxbox is an Internet Company in Nigeria, Providing Internet Consulting services while Funding/Managing a Team of Engineers and Marketers to develop and sell software for Marketing Automation and Customer Solutions. Follow us on Facebook for more insight on how to improve your Business Sales

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